Digital Indonesia: Existing On The Global Scene, Rooted In Local Culture

Authors

  • Abdullah Khusairi Imam Bonjol State Islamic University
  • Silmi Syahadah Pamulang University

Keywords:

Transformation, Educational Implications, Global Competitiveness, Local Culture

Abstract

Indonesia's digital transformation has opened up significant opportunities for the nation to exist and compete globally. However, this success is inseparable from efforts to maintain local cultural roots as an identity that strengthens national competitiveness. This article examines how Indonesia utilizes digital technology to expand the reach of local culture while adapting global innovations. Using a literature study approach, this research highlights the role of social media, digital platforms, and creative initiatives in strengthening the presence of Indonesian culture in cyberspace. The results indicate that the successful digitalization of local culture requires synergy between the preservation of traditional values ​​and the development of globally relevant digital content. Educational implications include increasing the relevance of education, strengthening students' cultural identity, and encouraging contextual learning innovation. However, challenges such as the digital divide, teacher training, and the availability of quality content based on local culture still require serious attention. This study recommends the development of an adaptive digital curriculum and cross-sector collaboration to ensure digital education can act as a bridge between globalization and the preservation of local culture.

References

Books

Bilo Thomas, P., Hogan-Taylor, C., Yankoski, M., & Weninger, T. (2021). Pilot Study Suggests Online Media Literacy Programming Reduces Belief in False News in Indonesia. arXiv.

David Meerman Scott (Editor), "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly", (John Wiley & Sons. Inc, New Jersey, USA. 2015).

India Times. (2024). Meet Rayyan Arkan Dikha, the Indonesian boy behind the viral 'Aura Farming' boat racing dance. Retrieved from https://indiatimes.com/trending/meet-rayyan-arkan-dikha-the-indonesian-boy-behind-the-viral-aura-farming-boat-racing-dance-663811.html

Kompas.com. (2024). Local Culture in the Digital Vortex. Retrieved from https://www.kompas.id/artikel/budaya-lokal-dalam-pusaran-digital

Rahman, A., & Setiawan, B. (2021). Digitalization trends and cultural identity: A bibliometric study of local traditions in the digital era. West Science Social and Humanities Studies, 3(1), 30-47. https://wsj.westscience-press.com/index.php/wsshs/article/view/1486

Wijaya, D. A., & Oktaviani, F. H. (2024). Global Aesthetics, Local Realities: Internationalization Discourse in Higher Education Digital Media. Alphabet, 12(1), 1-15.

Wikipedia contributors. (2024). Tinta Emas Historia Network. Wikipedia. Retrieved September 28, 2025, from https://en.wikipedia.org/wiki/Tinta_Emas_Historia_Network

Winata, G. I., Aji, A. F., Aji, F. K., Cahyawijaya, S., Kurniawan, K., & Baldwin, T. (2022). NusaX: Multilingual Parallel Sentiment Dataset for 10 Indonesian Local Languages. arXiv. https://arxiv.org/abs/2205.15960

Journal

Adiyanto, A. (2023). Digital transformation in preserving Indonesian culture: A case study of social media utilization. Journal of Technology and Culture, 8(2), 75-89. https://jurnaltekbud.id/article/view/3021.

Arifin, J. (2023). The Role of Digital Media in Maintaining Local Indonesian Culture in the Era of Globalization. Jurnal Ilmiah Kanderang Tingang, 14(1), 45-58.

Fitriani, L., & Hidayati, N. (2023). Integration of local culture and modern technology in the era of Society 5.0. Jurnal Impresi Indonesia, 12(1), 45-60. https://jii.rivierapublishing.id/index.php/jii/article/view/6226

Mulyani, D., & Prasetyo, E. (2022). Constructing local wisdom in digital advertising for sustainable tourism. JOSAR: Journal of Social and Tourism, 5(2), 120-135. https://ejournal.unisbablitar.ac.id/index.php/josar/article/view/2118

Sari, P. R., & Nugroho, H. (2022). The role of digital platforms in developing a local culture-based creative economy. Indonesian Journal of Creative Economy, 10(1), 15-28. https://jekrafindonesia.or.id/article/4567

Susanto, F. (2021). Digitalization of traditional arts: Opportunities and challenges. Journal of Arts and Technology, 4(3), 52-65. https://jurnalstech.id/article/view/2102

Tanggur, F. S., Utomo, C. B., Wisnuwardana, I. G. W., & Nuryanti, N. (2023). Strengthening Digital Literacy as a Strategy to Prevent the Commodification of Belis Culture in Manggarai. Journal of Social Studies Education, 14(2), 123-137.

Wijaya, T., & Hartono, S. (2024). Social media as a space for expressing local cultural identity in the digital era. Journal of Communication and Culture, 6(1), 101-117. https://jurnalkomkultur.com/article/view/1290

Downloads

Published

2025-11-10

How to Cite

Khusairi, A., & Syahadah, S. (2025). Digital Indonesia: Existing On The Global Scene, Rooted In Local Culture. Journal of World Knowledge, 1(1), 33–43. Retrieved from https://e-journal.cwk.academy/index.php/jwk/article/view/4

Issue

Vol. 1 No. 1 (2025): Journal of World knowledge

Section

Articles

License

Copyright (c) 2025 Abdullah Khusairi, Silmi Syahadah

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  3. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.